Case Study · UAE Multi-Specialty Clinic
From 70–80 to 350+ appointments a month
No new ad budget. No extra reception staff. Just a fixed lead follow-up system. Here is exactly what changed in 60 days.
70–80 → 350+
Monthly appointments
4.4× growth
6h → < 2 min
Avg. lead response
Mary AI 24/7
11% → 38%
Lead-to-booking rate
Auto follow-ups
↓ 62%
Cost per booking
Same ad spend
The problem
Spending AED 40k/month on ads. Only converting a fraction.
- Leads from WhatsApp, Instagram & Google Ads scattered across 4 inboxes
- Reception only replied during clinic hours — 60% of leads came at night
- Follow-ups were manual; most leads never got a 2nd message
- No way to know which ad campaign actually drove bookings
What we changed
Live in 5 days. Results in week 2.
- Unified inbox: every channel into one MediGrow conversation view
- Mary AI front desk replied in < 60 seconds, 24/7, in English & Arabic
- Automated 7-touch follow-up sequence over 14 days for cold leads
- Owner dashboard with per-channel ROI and per-doctor conversion
The 60-day rollout
Day 1–3
Setup & integrations
Connected WhatsApp Business, Instagram DMs, Google Ads leads and website forms.
Day 4–5
Mary AI trained
Loaded clinic services, pricing tiers and doctor schedules. Went live.
Week 2
Follow-up sequences
Specialty-based sequences for dental, derma and physiotherapy enquiries.
Month 2
Scale
350+ confirmed appointments. Owner reduced ad spend by 18% while bookings kept climbing.
"We were losing patients we'd already paid to acquire. MediGrow plugged the leak in a week. Our reception now closes — they don't chase."
— Clinic Owner, Dubai (name on request)
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